This book takes the reader through a series of different stories of businesses that have done business the virtuous way and have prospered because of it or in spite of it depending on your view. The book tells us stories of Tyson Chicken, Chik Filet, Wal-Mart and a few others and how they fared because of this. In some cases, the original fallout was intense and caused the company undue hardship. In the end, the companies emerged stronger and better than they had been before the problem occurred.
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