The Journey to WOW: The Path to Outstanding Customer Experience and Loyalty by Shaun Belding ISBN: 978-1-63393-693-5

Available September 24, 2018

By now, most of our blog followers know we read a lot of business related books. Out of the many, many books on customer service, I (David) would have to say that The Journey to WOW: The Path to Outstanding Customer Experience and Loyalty by Shaun Belding is by far the best.

One of the strongest points Belding makes is that outstanding customer service is a moving target.  Back in the 1960s, a store would be considered to be outstanding if they had convenient parking and a clean restroom.  Those things are now expectations and not an example of outstanding customer service.

Belding takes his readers on a delightful journey (imagine an old redneck using terms like “Delightful”) with a young man who is tasked with improving his company’s customer experience.

This book reads a little like Who Moved My Cheese.  By this we mean that there is a story that, at first glance, is just a cute little story but, after a while, the reader learns that they actually learned something.

Five Star Review

We give The Journey to WOW: The Path to Outstanding Customer Experience and Loyalty all five stars.  We wish some online booksellers would read the part where the team discusses how their customers contact them.

We were sent a complimentary advance review copy of this book.  We are under no obligation to write any review, positive or negative.

We are disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255.

Notice: This post contains affiliate links. If you click a link and make a purchase, we may financially benefit from your transaction, at no additional cost to you. Thank you for your support.

If you would like for me to pray for you, please drop me an e-mail by clicking prayer.



Please Visit My Child Bride Suzanne's Blog

I respond to all approved comments on this blog, ideally within 24 hours.  Please check back here for a response to your comment.  Thank you!

Please be advised that all the information in this course is provided to educate, enlighten, and broaden your views in life.  The information provided is not a substitute for medical, legal, dietary, financial/accounting, or religious professionals.  Always consult a professional before you act on any of the information you find in this course. 

Do you have a frugal recipe?  Please e-mail it to me.
Help us reach 1,000 YouTube subscribers. Please watch some of our videos. If you like them, please subscribe. Also, please share our YouTube information with your friends.  We thank you so much for all your help. 

Disclaimer: The opinions or advice listed in this blog or website should be used as a place to start only. It is not a substitute for the use of a professional.

 Please be sure to consult your attorney, accountant, and/or other professionals with any specific questions. There is no one right answer to any business question that will cover all circumstances.

Notice: This post may  contain affiliate links. If you click a link and make a purchase, we may financially benefit from your transaction. Thank you for your support!

The Journey to WOW: The Path to Outstanding Customer Experience and Loyalty by Shaun Belding ISBN: 978-1-63393-693-5 Available September 24, 2018

Available September 24, 2018

By now, most of our blog followers know we read a lot of business related books. Out of the many, many books on customer service, I (David) would have to say that The Journey to WOW: The Path to Outstanding Customer Experience and Loyalty by Shaun Belding is by far the best.

One of the strongest points Belding makes is that outstanding customer service is a moving target.  Back in the 1960s, a store would be considered to be outstanding if they had convenient parking and a clean restroom.  Those things are now expectations and not an example of outstanding customer service.

Belding takes his readers on a delightful journey (imagine an old redneck using terms like “Delightful”) with a young man who is tasked with improving his company’s customer experience.

This book reads a little like Who Moved My Cheese.  By this we mean that there is a story that, at first glance, is just a cute little story but, after a while, the reader learns that they actually learned something.

Five Star Review

We give The Journey to WOW: The Path to Outstanding Customer Experience and Loyalty all five stars.  We wish some online booksellers would read the part where the team discusses how their customers contact them.

We were sent a complimentary advance review copy of this book.  We are under no obligation to write any review, positive or negative.

We are disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255.

Notice: This post contains affiliate links. If you click a link and make a purchase, we may financially benefit from your transaction, at no additional cost to you. Thank you for your support.

If you would like for me to pray for you, please drop me an e-mail by clicking prayer.

Please Visit My Child Bride Suzanne's Blog

I respond to all approved comments on this blog, ideally within 24 hours.  Please check back here for a response to your comment.  Thank you!

Please be advised that all the information in this course is provided to educate, enlighten, and broaden your views in life.  The information provided is not a substitute for medical, legal, dietary, financial/accounting, or religious professionals.  Always consult a professional before you act on any of the information you find in this course. 

Do you have a frugal recipe?  Please e-mail it to me.

Help us reach 1,000 YouTube subscribers. Please watch some of our videos. If you like them, please subscribe. Also, please share our YouTube information with your friends.  We thank you so much for all your help. 

Disclaimer: The opinions or advice listed in this blog or website should be used as a place to start only. It is not a substitute for the use of a professional.

 Please be sure to consult your attorney, accountant, and/or other professionals with any specific questions. There is no one right answer to any business question that will cover all circumstances.

Notice: This post may  contain affiliate links. If you click a link and make a purchase, we may financially benefit from your transaction. Thank you for your support!

Redneck MBA - How to Provide Great Customer Service Part Six

One very important key to providing great customer service is to support the front-line employees. In a very real sense, retail is like a battlefield. The line-level employees are like the front lines on a battlefield. Everyone else in the company is in support. It is the job of the behind-the-lines personnel to see to it that line-level employees have what they need to do their jobs.

The technology must be in place to handle what...


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Redneck MBA - How to Provide Great Customer Service, Part Five

Part four of this dealt with the occasional situations where the customer is clearly wrong. In all other cases, the customer should be treated as if they are always right. There are times when store policy says that items can’t be refunded. Sometimes this puts the customer in a losing situation. It is times like these when employees should be empowered to take care of the customer’s needs even when it is clearly not the store’s policy to do so.

One situation that comes to mind is when I purchased...


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Redneck MBA - How to Provide Great Customer Service, Part Four

The customer is always right, until the customer is wrong.

The customer is always right. This saying has been attributed to Marshall Field, J.C. Penny, and Harry Gordon Selfridge. No matter who said it, the idea is the same. Marshall Field is also quoted as saying, “Right or wrong, the customer is always right.” This too is true, up to a point.

Whenever possible the customer should be treated as if they are, in fact, right. But there is a time when the customer is wrong. Sometimes a customer makes...


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Redneck MBA - How to Provide Great Customer Service, Part Three

It is January 24th. Today is my father's 77th birthday. He was my mentor. He is the person who got me interested in studying business. I learned a great deal from him. Happy Birthday Papa!

Hiring is key. In any organization it is important that only the right employees are hired for the job. The company must hire only employees who believe that customer service is important. They have to believe that the customer has to come first.

Once the right employee is hired, they must be...

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Redneck MBA - How to Provide Great Customer Service, Part Two

Great customer service starts at the top of the organization. Each level of management has to believe that the customer is key to the business. Each level has to not only support the level immediately below it, but to also support the front line employee completely. In order to provide great customer service, an organization has to have as few levels of management as possible. This allows an immediate flow of communication from the top down and, more importantly, from the bottom up.

Everyone in the organization, from the...

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Redneck MBA - How to Provide Great Customer Service, Part One

Customer service is the cornerstone for any business. If you have all the other fundamentals right, but you drop the ball on customer service, you don’t have a business at all, at least not for long.

What is great customer service and why is it important? Great customer service is when a customer feels so overwhelmed by the service that they never think of...


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Business Briefs - What is Important?

In the next few posts I want to discuss a few business terms. I don’t intend this to be definitions as much as I want to explain what they are and what they actually mean to the business person. I want to discuss inventory control, turns, cash flow, return on assets, and other terms to try to show the prospective business person what they mean and how important it is to keep an eye on these key areas.

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Business Briefs - How to Provide Great Customer Service Part Seven

Sometimes you want to go where everybody knows your name.

A key element in providing great customer service is to treat every customer who comes in the store as if they are Norm Peterson walking into Cheers on that old sitcom. All employees must treat the customer as if they are happy to see them. One key to this is to hire employees who really are happy to see the customer when they walk in the door.


Read more...

Business Briefs - How to Provide Great Customer Service Part Six

One very important key to providing great customer service is to support the front-line employees. In a very real sense, retail is like a battlefield. The line-level employees are like the front lines on a battlefield. Everyone else in the company is in support. It is the job of the behind-the-lines personnel to see to it that line-level employees have what they need to do their jobs.

Read more...

Business Briefs - How to Provide Great Customer Service, Part Five

Part four of this dealt with the occasional situations where the customer is clearly wrong. In all other cases the customer should be treated as if they are always right. There are times when store policy says that items can’t be refunded. Sometimes this puts the customer in a losing situation. It is times like these when employees should be empowered to take care of the customer’s needs even when it is clearly not the store’s policy to do so.



Read more...